New Hampshire Federation of College Republicans (NHFCR) Brand

New Hampshire Federation of College Republicans (NHFCR) Brand

Type
Brand
Software Used
Adobe PhotoshopAdobe Illustrator
Hardware Used
Tags
FeaturedPending
Client
NHFCR

As the previous administration did not have any type of branding, the Define Professionalism ticket tasked me with creating a brand identity, social media presence, and communications infrastructure.

Design

Created to showcase the membership of the NHFCR to the College Republicans, while being uniquely New Hampshire.

Official seal of the NHFCR
Official seal of the NHFCR
Banner created for social media to show off the three colors, the seal of the NHFCR, the NHFCR lettermark, and the campuses associated with the NHFCR
Banner created for social media to show off the three colors, the seal of the NHFCR, the NHFCR lettermark, and the campuses associated with the NHFCR

Analysis

Colors

Red, white, and blue were chosen to relate to the colors used in the flag of the United States of America. Lighter, friendlier shades of red and blue were chosen to capture attention.

Font

The font chosen to be used was Proxima Nova. Chosen for its ubiquitous nature (being available online through various font kits), powerful type display, and clarity across different screen and print mediums.

The Granite List

To show its appreciation to those it considers fighters of free speech on college campuses, the NHFCR created a "Granite List" to showcase these people.

The List's seal design features a light and dark grey tone and a simple "grain" filter to give it a premium, granite appearance that can be proudly displayed on websites, print, and other mediums.

Official seal of the Granite List for the NHFCR
Official seal of the Granite List for the NHFCR